The Balance and Ear Center

Marketing Coordinator Intern

Winter 2022, 2023, 2024

The Balance and Ear Center, a family-run ENT practice, has been devoted to caring for Richmond's hearing and balance health for over 50 years. How can the practice further engage, educate, and connect with patients to maintain its strong local reputation? Take the typical doctor’s visit and turn it into something more personal and engaging—learn a new fun fact about how hearing aids actually work, discover the BAEC's role in hearing history of the first Cochlear implantation in Virginia, and did you even know they offer Botox now...how do I sign up?!

MKTG 410

In-Office Video

Click below to watch:

Create a looping video for the Balance and Ear Center to engage and entertain patients during their time in the waiting room by introducing care providers, showcasing in-office procedures, educating about hearing & the ears, and promoting new Botox services to deliver a more memorable and impactful patient experience.

ASK:

Combine engaging visuals with impactful messaging by integrating created content, media from vendor partners, and online educational resources to deliver a comprehensive and appealing experience for audience across the Greater Richmond Region.

STRATEGY:

Delivered a 45 minute video with promotional, educational, and informational content, utilizing a combination of curated and created video to engage patients. I was asked to return for the 3rd year in a row to continue updating and adding to this project.

RESULTS: