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Weidmuller USA
Marketing Coordinator Intern
Summer 2023
As a leader in the industrial connectivity industry, how can Weidmuller USA connect with its B2B audience in an authentic and impactful way? By crafting authentic, relatable content that highlights employee stories, tradeshow partners, and happenings around the US office, Weidmuller takes a balanced approach to its social media content mix between promotional and company culture content.
Social Media
BEFORE:
AFTER:
PACK Expo Tradeshow Teaser Videos
PROJECT DETAILS:
Produced dynamic short video clips using Adobe Premiere Pro for LinkedIn, Instagram, and YouTube to spotlight featured products showcased at the PACK EXPO trade show in Las Vegas, enhancing brand presence and driving engagement across multiple social media platforms.
Develop a social media planning calendar, social media strategy, and content mix plan for the B2B company to drive engagement, enhance brand awareness, and showcase the company's culture and values across LinkedIn, Instagram, and Facebook.
ASK:
Create a social media content mix of a 50/50 balance between product promotions and company culture content. Promotional content should highlight product features, new releases, and technical uses, whereas company culture content should focus on team highlights, training events, tradeshows, and media appearances.
STRATEGY:
Delivered a comprehensive social media content calendar, and scheduled posts using HubSpot to improve audience engagement by 34% and post impressions tripling over the 3-month period on Instagram.
RESULTS:
Increased Instagram engagement by 34% and tripled post impressions
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